Launches Dog Blog to Increase Brand Loyalty and Solve Search Engine Optimization Challenges

Chicago, IL (PRWEB) March 23, 2006, one of the internet’s leading dog boutiques, officially launched the Bark Slope Dog Blog last month. is one of the first dog boutiques in its class to offer an active blog to it’s customers.

“We see the dog blog as a great way to increase our online presence and authority within the dog community. We want to be seen as a recognizable resource, not just a retail store,” says Bark Slope President and resident blogger, Kim Zlatin. “The dog boutique industry is very crowded and we wanted to set ourselves apart from other online boutiques; the blog was the perfect opportunity to do just that.”

Blogs are increasingly beating out e-commerce and corporate websites in search engine rankings. Since they are informational in nature, blogs are considered a search engine friendly form of website promotion. Blogs include fresh content that not only fare well with the search engines, but they tend to draw repeat visitors to a website.

The Bark Slope Dog Blog will focus on important dog related news and trends and will also cover lighter topics such as dog related events and fashion tips. There are many dog blogs in existence, but few, if any, are attached to a high-ranking E-commerce site. While it is common to find these blogs speaking from a dog’s perspective, the Bark Slope Dog Blog will be written from the perspective of a modern dog owner and entrepreneur. The blog will be updated on a regular basis to ensure that the subscribers have fresh reading material of interest to them as well as helping to increase the recognition of the Bark Slope brand.

About runs on the Yahoo! Store Merchant Solutions platform and has been online since June of 2005 offering high end dog products including dog beds, dog carriers, bowls, spa items and dog clothing to clientele with discriminating taste. The Bark Slope Dog Blog is the first in a series of innovative marketing strategies aimed at increasing website traffic and brand loyalty for Bark Slope.

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