Founder of Clear Conscience Pet®, Anthony Bennie, Will be Presenting “Confessions of a Dog Food Salesman” at This Year’s Supply Side MarketPlace Conference

Clear Conscience Pet, Founder Anthony Bennie at Supply Side

New York, NY (PRWEB) April 30, 2013

The Supply Side Marketplace will be held April 30th through May 2nd at the Jacob Javits Center Convention Center in New York City. The conference will bring together buyers, sellers, and manufacturers who will shape the future of the ingredients to be used in health foods, dietary supplements, beverages, cosmetics, and animal foods.

Anthony Bennie, the Founder and President of Clear Conscience Pet, has been selected for the second time by the Virgo Health and Nutrition Network to represent the pet nutrition industry as a speaker at the event. The talk is part of the “Supply Side Why” series of ten minute “TED” style offerings by thought leaders from a broad cross section of the health and nutrition world.

Bennie’s presentation, entitled “Confessions of a Pet Food Salesman,” will debut at the conference on Thursday, May 2nd at 11:00 AM. The presentation will be podcast live from 11:00 am to 11:10 from booth 680 on the Javits Center show floor. The podcast URL is

Clear Conscience Petwon Virgo’s 2012 award for animal nutrition at the Supply Side West show in Las Vegas.“We named the company Clear Conscience Pet to reflect our philosophy of uncompromising quality, holistically balanced nutrition, and ethical and fair business practices,” said Bennie. “This philosophy directs every aspect of how we source, make, and formulate our treats, natural chews, and our SuperGravy food enhancer,” he added.

The company recently launched its new Sliders® brand of holistic dog treats, thus joining the SuperGravy® brand, the patent-pending OSV line of flax and vegetable coated treats and chews, and Cruncherz Organic grain and gluten free dog biscuits. Although the company is fairly new, Bennie is a twenty year veteran of the natural pet food industry and has published numerous articles in the field as well as presenting several guest lectures on dog and cat nutrition at Cornell and other colleges of veterinary medicine.

“Confessions of a Pet Food Salesman,” will debut at this year’s event and promises to be controversial in some circles. “We want to be remove the veil and look at some of the marketing gimmicks and outright deception that have all too often characterized the pet food industry,” said Bennie. “As an industry insider, I have been privy to what happens behind the scenes and if it offends some people that I am going to share this information, so be it. My goal is not to sensationalize, but to educate. It is my hope that consumers, ingredient suppliers, and manufacturers will be both entertained and enlightened to make better choices in product formulation and choices for their own animal companions.”

About Clear Conscience Pet:

Clear Conscience Pet was founded in 2010 to create healthy, wholesomely sourced, and incredibly tasty treats for dogs and cats. All products are artisan made in the U.S.A. from 100% American ingredients with an emphasis on grass fed, family-farmed, and sustainable sources. The company has won six national awards for pet nutrition since late 2011, making Clear Conscience one of the most honored companies in the history of the pet nutrition industry.

Web address:

Facebook page:

Twitter: @CCPetTreats.

For videos and interviews: visit:

About Supply Side MarketPlace 2013:

The overall goal of Supply Side Marketplace 2013 is to explore and discover innovation from around the world to collaboratively develop the next product that will drive revenue, market share and consumer loyalty. The highlight of Supply Side MarketPlace is its 60,000 square foot Expo Hall, featuring more than 5,000 ingredients and services available to the nearly 4,000 attendees who are expected to explore the newest ingredients to innovate new products. Exhibitors will share their latest developments and buyers will get a head start on their competition. To learn more visit: Twitter: @SupplySide.

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