MDA’S “Aisles of Smiles” Program Encourages Albertson’s Customers To Shop For A Great Cause

STATEWIDE, FL (PRWEB) July 31, 2004

The Muscular Dystrophy Association (MDA), in conjunction with Albertson’s grocers, presents an exciting program aptly named “Aisles of Smiles”. Beginning July 31 and running through September 6th, the program will encourage manufacturers and shoppers alike to lend a helping hand to those affected by over 40 neuromuscular diseases.

“Aisles of Smiles” is a food industry program that spans the United States. During its 17-year existence, the campaign has raised millions of dollars to fight muscular dystrophy. MDA and Albertson’s will continue this success in Florida grocery stores. The “Aisles of Smiles” program designates selected brand name products by placing an “Aisles of Smiles” logo next to each item. MDA received a percentage of each item’s sales as a donation.

In Albertson’s stores, customers will quickly recognize the bright yellow “Aisles of Smiles” logos, and can enjoy reduced prices on the items participating in the program;. Albertson’s will also be stocked with “Aisles of Smiles” mobiles. These cards will decorate stores and bear the names of customers who choose to donate extra money towards the cause. Proceeds from the program will benefit local individuals and families that are affected by muscular dystrophy. Collected funds will support programs and services, as well as sending local children to summer camp.

20 manufacturers will participate in this year’s program. These manufacturers will feature their brand in 124 Albertson’s stores across Florida and Georgia. Featured brands include, but are not limited to: Bagel Bites, Kellogg’s Eggo Waffles, Campbell’s Soup, Nestle’s Carnation Instant Breakfast, and Pedigree Dog Food.

MDA is a voluntary health agency to defeat more than 43 neuromuscular diseases through programs of worldwide research, comprehensive services, and education. This event is one of the several year-round fundraising efforts conducted by MDA, culminating with the Jerry Lewis Telethon, that will take place Labor Day weekend.

For more information about “Aisles of Smiles” or about MDA’s programs, contact the MDA Regional office in Jacksonville at (904) 739-2775.

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