Smash-hit ‘Undercover Video’ Reveals Untold Story of How Adopted Dogs Celebrate the Holidays













Jolly Holi-dog


Kanab, UT (Vocus/PRWEB) December 16, 2010

Most holiday-minded folks labor under the faulty assumption that little elves are responsible for instigating merry magic. Not so!

Best Friends Animal Society’s undercover camera catches the real, as yet untold story of how our canine pals play a pivotal role in the annual societal phenomenon called the holidays. And since the one-minute video made its debut on You Tube a couple of weeks ago, it’s taking on a life of its own, with views multiplying by the thousands per hour.

“The Jolly Holi-dog Celebration” shows furry festive-makers decked out in holiday sweaters wrapping presents, hanging ornaments on the tree, creating holiday decorations and frosting cookies. The humorous video is part of Best Friends’ awareness campaign to promote No More Homeless Pets.

The point of the amusing, entertaining video is to encourage people to open their hearts and homes to rescued dogs and cats, with a tagline that reads: “Make a holiday wish come true for a homeless dog or cat — Adopt!”

The campaign directs people to http://home.bestfriends.org, where they can watch the Jolly Holi-dog celebration, learn more about Best Friends, and search for adoptable pets at Best Friends’ sanctuary and in their local community.

People who watch the video on their mobile device can enter to win fun pet-related prizes. The grand prize is a Sony Bloggie video camera and the winner will be encouraged to take videos of how his/her pets celebrate. To visit the page, users must enter the URL bfas.org/holidog into their mobile phone’s web browser.

“Best Friends takes the challenge of solving the homeless pet problem very seriously but there is nothing wrong with making people smile while we are getting our message across,” says Kelly Morton, senior manager of marketing for Best Friends Animal Society.

“This campaign is part of an effort to broaden Best Friends’ reach by connecting to mobile audiences. The fast-paced growth of the mobile channel will support No More Homeless Pets by allowing us to communicate with both supporters and new markets in personal, relevant ways that inspire participation and education.

“And remember that all these adoptable rescued dogs and cats want from Santa this year, as we say in another video promotion, is you.”

About Best Friends Animal Society®

Best Friends Animal Society is a nonprofit organization building no-kill programs and partnerships that will bring about a day when there are No More Homeless Pets®.The society’s leading initiatives in animal care and community programs are coordinated from its Kanab, Utah, headquarters, the country’s largest no-kill sanctuary.This work is made possible by the personal and financial support of a grassroots network of supporters and community partners across the nation.

To become a fan of Best Friends Animal Society on Facebook go to: http://www.facebook.com/bestfriendsanimalsociety

Follow Best Friends on Twitter: http://twitter.com/BFAS

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