Elgin, IL (PRWEB) November 21, 2005

Baby Supermall, an internet retailer of baby products, announced the introduction of a brand new line of crib bedding by Freckles, an Australian manufacturer of bedding products that is launching its products to U.S. consumers beginning in December 2005. Previously sold almost exclusively in Australia, Freckles’ nursery bedding collections include quilts, crib bumpers, dust ruffles, sheets, and a host of nursery décor accessories. Freckles merchandise will initially be available through internet retailers and baby specialty stores.

Freckles baby bedding represents a colorful and playful addition to the nursery décor marketplace, providing an interesting alternative to consumers. They use bright colored fabrics in daring combinations to create crib bedding displaying various nursery decorating theme ideas. The thematic approach to crib bedding has been embraced by most of the major crib bedding manufacturers in the U.S., but few have ventured into the bright colors and color combinations that Freckles is presenting. Four crib bedding collections – Butterfly Garden, Farmyard, Flower Power, and Spot the Dog – are being launched in December 2005. More crib bedding offerings are expected in early 2006, along with a similar line of twin bedding. Nursery decorating themes addressed by their product line will include: ladybugs, farm animals, floral bedding, and noahs ark.

Robert Meier, President of Baby Supermall, commented: “We hear from many people each month who are looking to enter the infant bedding market through our website. None have impressed us as much as Freckles. Their product is unique and exciting. They share our strong commitment to quality and customer service. And they have the experience and professional qualifications necessary to quickly become a major force in the crib bedding market. We are proud to be the first in the U.S.A. to introduce consumers to Freckles.”

Baby Supermall is an internet retailer of nursery furniture, crib bedding, nursery décor accessories, and other baby products. Freckles joins Baby Supermall’s other major brands of crib bedding, which include:

Glenna Jean

Brandee Danielle

Kidsline

Lambs & Ivy

Cocalo

Crown Crafts

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